Gen Z Appears to Be Reversing No-Drinking Trend, Now Lurching Toward Alcoholism

A beverage industry survey found Gen Z has been drinking more often over the past three years.

Most said they drank in the last six months, with cocktails especially popular.

Gen Z’s drinking rate is now closer to Millennials, Gen X, and Baby Boomers.

The findings suggest Gen Z is no longer clearly a low-alcohol generation, with implications for both market trends and public health.