Scatter Lab's 'Zeta' adds 2 million users in a month...global subscribers surpass 10 million

ScatterLab’s AI character chat app Zeta surpassed 10 million global subscribers, adding 2 million in just one month.

Growth was especially strong in Japan, with downloads and revenue surging, while the U.S. also continued to expand.

Zeta boosts retention by letting users co-create characters and worlds and take part in storylines.

The rapid overseas expansion suggests AI companion chat services are proving their commercial potential in Japan and the U.S.