Naver to invest 1 trillion won over 5 years in the AI content ecosystem…boosting creator compensation

Naver will invest 1 trillion won over five years to grow its content ecosystem and strengthen its creator base.

The company will launch “Naver Mate,” a program that provides activity support funds to top creators.

Naver also plans to expand AI search and agent services by opening up the AI tab, upgrading Smart Lens, and applying next-generation HyperCLOVA X.