Google busts the myth that AI search needs its own SEO playbook

Google says AI Overviews and AI Mode use the same index, ranking, and quality systems as regular Search.

The company also dismissed popular GEO/AEO tactics like special files, chunking, keyword rewriting, and excessive structured data.

That makes traditional SEO — relevance, originality, and content quality — the main path to visibility in AI search.

The guidance undercuts a fast-growing market of tools promising AI-specific search optimization.