The Internet Reacts to Xbox Trying to Rebrand as XBOX

Asha Sharma ran a poll on whether the brand should be written as Xbox or XBOX, then changed the official Xbox X account name and handle to XBOX.

The rename drew mixed reactions: some praised it on X, while others mocked it on Bluesky and questioned the move.

Observers debated whether this is a genuine rebrand or just a publicity stunt.

The episode shows how even small social-media branding changes can attract outsized scrutiny in gaming.