Telehealth startup Medvi generated billions in revenue with AI-powered fake advertising

Medvi, a telehealth startup selling GLP-1 weight-loss drugs, reportedly reached $1.8 billion in revenue with two employees.

The company used AI primarily for marketing and reportedly created fake doctor profiles, fabricated videos, and manipulated before-and-after images.

The case illustrates that AI tools can enable large-scale operations with minimal staff while raising concerns about deceptive advertising practices.