RAMmageddon is coming for cameras, and your dream setup is in the crosshairs

Fujifilm plans to raise prices on several camera models in September 2026, citing higher production costs from the DRAM shortage.

The GFX100 II is expected to see a particularly large increase, with models like the X100 VI, X-E5, X-T50, and X-S20 also at risk.

Other camera makers such as Canon, Sony, and Nikon may follow with their own price hikes.

Rising memory and chip costs are also pressuring smartphones and other consumer electronics as supply chain strain continues.