Xiaomi’s Trojan horse has already made it all the way into the kitchen with a fridge and a washing machine. Spoiler: this isn’t about washing machines

Xiaomi has launched its first major home appliances in Europe, led by the Mijia side-by-side refrigerator and Mijia front-load washer-dryer.

The appliances are built for app and voice control, fitting into Xiaomi’s expanding Human × Car × Home ecosystem.

With a 621-liter fridge and an 8-kg washer-dryer, Xiaomi is moving beyond phones and wearables into core household categories.

The push could increase competition with established appliance brands like Bosch and Balay while deepening Xiaomi’s user ecosystem.