Hollywood Studios Are Spending On AI To Control The Future Of Film

Amazon MGM Studios unveiled AI-driven animation projects and Project Nara, a production platform built on AWS tools, proprietary models, and asset provenance tracking.

The move reflects a broader shift in Hollywood from experimental AI partnerships to owned, governed systems that can better protect IP and control workflows.

Disney’s OpenAI deal and Lionsgate’s expanding in-house AI efforts show major studios racing to embed AI across film and animation production.

Studios are betting AI can cut costs, speed up creation, and reshape how content is made without ceding control to outside platforms.