Netflix has its own AI studio now, and AI-generated content is coming for your feed whether you like it or not

Netflix has quietly formed an internal AI studio called INKubator, led by Serrena Iyer.

The studio is focused on generative-AI animated shorts, experimental specials, and artist tooling.

Job listings suggest Netflix wants AI-driven production workflows, not just recommendation or back-end tools.

The move signals a broader push toward AI-created entertainment that could reshape how content is made on Netflix.