Kakao Entertainment’s BeLazy expands into a drama fandom community

Kakao Entertainment has launched an official fan community for MBC’s new Friday-Saturday drama “Married Woman Killer” on its K-culture fan platform, Berriz.

The community includes boards for live episode reactions and scene sharing, plus a hashtag event running through August 9.

The move is designed to connect original webtoon readers with drama viewers and deepen fan engagement around the IP.

Kakao Entertainment says it plans to bring more K-culture IPs onto Berriz in the future.