ALDI loses its laid-back vibe as it opens stores - 36Kr

Aldi is accelerating its expansion in China, deepening its presence in the Yangtze River Delta. It has set up a Hangzhou entity and is pushing into Hefei and Wuhu.

After reaching 100 stores in China, Aldi said it plans to add 50 more locations in 2026.

Competition in China’s hard-discount segment is intensifying, with Hema’s Chaohesuan NB, CR Vanguard, Wumart, Meituan, and JD all moving faster.

Private-label products are becoming increasingly similar, shifting the battle from store openings to supply chain strength, assortment quality, and brand differentiation.