Why Did UEFA Publicly Stand Up Against FIFA? - 36Kr

FIFA announced plans to create a subsidiary, FIFA Forward Enterprise, to bundle media, sponsorship, ticketing, and licensing rights, and is considering selling part of the stake to raise funds.

UEFA strongly opposed the move, demanding it be withdrawn and warning it could exit FIFA-run competitions if the plan goes ahead.

Other continental federations, including those in Asia, Africa, and CONCACAF, have not yet given clear support.

The dispute is escalating into a fight over commercial control of major events like the World Cup and how global football revenues are shared.