Musk went to “war,” sought jail time for X ad boycotts—but the case ended with a whimper

X settled its dispute with the World Federation of Advertisers, ending the advertiser-boycott fight.

The deal leaves GARM inactive and comes without major concessions from either side.

A court had already rejected X’s antitrust challenge, saying the boycotts were legal and consumer harm was not proven.

The outcome closes a high-profile battle over brand-safety pressure on social platforms and weakens X’s collusion argument.

It also comes as Elon Musk pushes X Money to reduce X’s reliance on ad revenue.