Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games

Xbox leadership says it is rethinking exclusives and timed-release windows as part of a broader strategy reset.

Microsoft Gaming is being rebranded back to Xbox, underscoring a renewed focus on the Xbox identity.

The company is now prioritizing daily active players as its key metric, signaling a shift toward engagement over platform lock-in.

The move could reshape how Microsoft balances console value with revenue from releasing games on rival platforms like PlayStation and Nintendo Switch.