Apple Store app may soon get an AI-powered shopping assistant

Apple appears to be preparing an AI-powered shopping assistant for the Apple Store app.

The updated privacy policy says the assistant may use account details, device info, chat history, and optional location to personalize help.

Chats may be stored, analyzed, and shared with partners after removing personal identifiers, and could also help improve the assistant.

The move suggests Apple is expanding AI into retail while raising new privacy and third-party model questions.