Roku's New Home Screen Has More Personalization... and a Large Ad

Roku is rolling out a major home screen redesign for its streaming devices.

The update adds a configurable For You area, a Quick Access row, and a larger right-side ad and recommendation panel.

Roku says the changes will improve personalization and discovery while giving users some control over the layout.

The rollout will happen over the coming weeks and months, affecting millions of devices.