Survey finds that people who cancel an app's annual subscription rarely resubscribe

RevenueCat found that annual subscription cancellations are concentrated in the first month.

Only about 5% of users who cancel an annual plan ever resubscribe.

Customers who stay on an annual plan tend to renew at high rates and remain long-term users.

The results suggest businesses should focus more on retention before cancellation than on win-back efforts after churn.