"Why make game art at all?" New Blood publisher fears DLSS 5 is replacing artistry with AI

Nvidia says DLSS 5 runs on top of existing assets, taking a 2D frame plus motion vectors to infer more photorealistic lighting and materials in real time.

DLSS 5 does not generate new assets but can repaint a rendered frame.

Capcom and Bethesda have publicly backed the generative upscaling technology.

Nvidia's demo used two RTX 5090 cards—one to run the game and another for DLSS 5; Nvidia later said release builds will run on a single GPU.

Indie publisher New Blood Interactive co-founder Dave Oshry said the most effective response is economic: vote with wallets and cripple sales.