Europe’s EVs Need To Be Small And Cheap For Mass Market Success

Europe’s EV market is growing quickly, but sales are still led by larger, more expensive models.

Analysts say the next phase of adoption depends on small, low-cost EVs that average buyers can afford.

Cars in the roughly €10,000 to €25,000 range may be key to meeting Europe’s 2030 and 2035 emissions and sales targets.

New affordable models from brands such as Dacia, Renault, Fiat, Volkswagen, Geely, and Leapmotor are expected to shape the mass market.