Kenyan Digital Bank Cloud9 Money Acquires Mtickets Global to Embed Finance Into Experiences

Cloud9 Money has acquired Mtickets Global in an all-stock deal worth about KES 100 million.

The Kenyan digital bank plans to embed payments, savings, and credit into ticketing for concerts, travel, and other events.

It also aims to offer financing to event organizers using demand and transaction data from the platform.

The deal highlights a broader push by African fintechs into experience-based distribution and embedded finance.