Apple upgrade released, but consumers ask, "Why if we can't even own it?"

Apple launched a U.S. monthly device-leasing program called Apple Upgrade, letting users access iPhones, MacBooks, Apple Watches, and iPads without a down payment.

The service is operated by Klarna, and customers can switch to a new device every two years.

However, many consumers and some industry observers reacted negatively because early cancellation still requires paying the remaining balance.

Critics also pointed to the lack of ownership, raising questions about whether subscription-style access can catch on in premium electronics.