Whoop will give users on-demand video access to clinicians

Whoop is expanding beyond fitness tracking with paid live video visits from licensed clinicians for U.S. users.

The service will use wearable biometric data and optional EHR syncing through HealthEx to support more informed care.

Whoop is also rolling out AI-driven coaching and proactive recommendations for more personalized guidance.

The company says the clinician feature is not a replacement for primary or emergency care, and the move raises the stakes against Google-Fitbit competition.