Amazon begins offering its shopping AI assistant, "Agentic Shopping Assistant on AWS," for retailers

Amazon has launched “Agentic Shopping Assistant on AWS,” a retail solution built from its Alexa for Shopping technology and know-how.

The service lets retailers create branded, conversational shopping experiences on AWS in about 60 days.

It aims to speed up AI commerce adoption by making product discovery and purchasing more interactive and easier to deploy.

The offering leverages AWS services such as Amazon Bedrock and OpenSearch, with references to models like Claude Haiku 4.5.