Football Obsession and Celebrity Star Power Fuels Nigerian Sports Betting Boom - Tekedia

Nigeria’s sports betting market has grown into a N5.6 trillion annual industry over the past decade.

Football drives most wagers, with the Premier League, UEFA Champions League, and Super Eagles fueling demand.

Betting firms are targeting millions of young Nigerians through mobile apps, social media, and celebrity endorsements.

Athletes and entertainers including Victor Osimhen, Burna Boy, and Genevieve Nnaji help boost the sector’s visibility.