Anthropic’s Claude popularity with paying consumers is skyrocketing

Claude's paid subscriber base is growing in record numbers; Anthropic says paid subscriptions have more than doubled this year.

Indagari analyzed billions of anonymized credit‑card transactions from about 28 million U.S. consumers to assess Claude's popularity.

The analysis excludes Claude's enterprise business and free‑tier users, and Indagari cannot calculate Anthropic's total current or new user numbers.

Estimated total consumer users for Claude range from 18 million to 30 million, and most new paid subscribers are on the Pro tier ($20/month).

Subscriber growth continued through early March, weekly new consumer subscriber trends were compared with ChatGPT, and Claude ran Super Bowl ads that mocked ChatGPT and said Claude would not do the same.