Kakao adds a channel friend acquisition product to 'Easy Ads'

Kakao has added a new product, "Promote Our Channel," to its small-business ad platform "Easy Ads.",

The new option uses a CPA model, charging only when users add the KakaoTalk channel as a friend.

Kakao is also offering BizCoupon support and user reward promotions alongside the launch.

The move could help small businesses acquire channel followers directly and improve ongoing customer communication without using an agency.