Asha Sharma’s Xbox overhaul continues, as revamped Series X|S bootup revealed

Xbox Series X|S will get a refreshed startup animation on May 13, updating the boot sequence with a new logo treatment.

The change is part of a broader Xbox reset under Asha Sharma, including renaming Microsoft Gaming back to Xbox.

Xbox is also lowering top-tier Game Pass prices and reexamining its exclusivity plans for future first-party games.

The updates suggest new leadership is making visible product changes while revisiting core business strategy.