Apple's Three-Year Plan to 'Reinvent' the iPhone is Underway

Bloomberg reports Apple is executing a three-year plan to redesign the iPhone from 2025 to 2027.

Apple released redesigned iPhone 17 Pro models and the thin iPhone Air in September 2025.

A foldable iPhone is slated for 2026 with a 7.7-inch inner and 5.3-inch outer display and foldable-specific iOS 27 features.

Apple reported $143.8 billion in quarterly revenue, with $85.2 billion from iPhone sales.