PlayStation Boss Embraces AI At Every Level: ‘AI Brings More Choices To Players Than Ever’

Sony says PlayStation is expanding AI across game development, character animation, racing agents, store curation, and player recommendations.

CEO Hideaki Nishino pointed to internal tools like Mockingbird and hair-animation systems already in use by teams such as Naughty Dog and Guerrilla Games.

The push suggests AI will become a bigger part of Sony’s gaming pipeline and PlayStation Store personalization.

Supporters see faster workflows and better discovery, while critics worry about AI-generated content, labor impact, and player experience.