NVIDIA’s Vera Rubin Rack Hit With 435% Memory Price Surge, Pushing HBM4 & LPDDR5X Bill to $2M of $7.8M Total

Morgan Stanley estimates NVIDIA’s upcoming Vera Rubin NVL72 rack will carry a $7.8 million bill of materials.

The cost spike is being driven by a 57% jump in GPU cost and a 435% surge in HBM4 plus LPDDR5X memory costs.

Memory alone is expected to exceed $2 million per rack, underscoring tightening supply in advanced AI components.

Production is already underway, with first shipments of the new platform planned for Q3 2026.