Windows PC Industry Reacts to Apple's Most Affordable MacBook Ever

Apple’s low-cost MacBook Neo is forcing Windows PC makers to react with cheaper laptops and new chip plans.

Acer unveiled the Swift Air 14 and teased the Snapdragon C-based Aspire Go 15 as part of its response.

Qualcomm introduced a new entry-level laptop processor, while ASUS said Apple’s pricing strategy is a useful lesson.

Tim Cook said MacBook Neo demand has beaten Apple’s expectations and attracted many first-time Mac buyers.