Amazon Prime Video is also expected to introduce a vertical video feed feature

Amazon Prime Video is rolling out Clips, a TikTok-style vertical short-video feed in the mobile app.

Clips shows personalized trailers and highlights, with options to share, save to watchlist, or jump to title details.

The feature is live for some U.S. iOS and Android users and will expand through summer 2026.

Amazon says the update should improve discovery and engagement, helping drive more full plays, rentals, and purchases.