Why the MacBook Neo is Already Dominating the Laptop Market

Apple’s $600 MacBook Neo, powered by the A18 Pro chip, is emerging as a serious budget laptop rival.

Its strong performance is pushing Intel, Google, and Microsoft to rethink chips, operating systems, and pricing.

Intel is accelerating Wildcat Lake, Google is moving beyond Chromebooks to Google Book on Aluminum OS, and Surface laptops face fresh pressure.

The Neo is also drawing new users into Apple’s ecosystem, with a higher-end follow-up model reportedly in the works.