Gearbox boss posts AI image "for fun," spends hours defending studio's no-AI policy

Randy Pitchford posted an AI-generated image on X as a joke, which quickly drew backlash.

He then repeatedly said Gearbox does not use AI in anything customers can see or interact with.

Pitchford also framed recent Borderlands 4 issues as human mistakes, not AI-driven work.

The incident shows how sensitive players are to AI in game development and how fast trust can be damaged.