Google’s Whoop rival looks surprisingly affordable as its launch nears

Google’s screenless Fitbit Air may launch around May 16, according to reports.

The band is expected to cost about $100 and may come in three main colors with multiple strap options.

Advanced health features would reportedly require a Google Health subscription.

If true, Google is entering the Whoop-style wearable market with a lower-priced subscription model that could widen access.