Google is prepping a fitness band to beat the screen-less rage that is Whoop

Google is preparing a fitness band to compete with Whoop, according to Digital Trends.

Steph Curry teased or unveiled the new Fitbit band on social media, and Bloomberg says he is collaborating with the team.

The device appears to be a knitted gray band with orange lining.

Google will sell hardware separately and offer a paid subscription for advanced features, contrasting with Whoop’s bundled subscription; Whoop recently raised $575 million and is valued at $10.1 billion.

The band will pair with a redesigned Fitbit app that includes an AI-powered personal health coach (launched in public preview in October for eligible US Fitbit Premium users). The coach personalizes using biometric data, can build a 30-minute hotel-room workout, track how cardio load affects sleep, and help prepare questions for doctor visits; similar to Copilot Health and Perplexity Health.