X is changing its revenue-sharing policy to deter users pretending to be Americans

X is updating its revenue-sharing incentives revenue-sharing incentives will give more weight to engagement from a user's home region.

Nikita Bier announced the rationale for the policy change said the change aims to encourage content that resonates with people in a user's country, neighboring countries, and people who speak their language.

Policy is intended to disincentivize gaming attention from US or Japanese accounts is intended to disincentivize gaming the attention of US or Japanese accounts, according to Bier.

US and Japan have the largest number of users on X are described as having the largest number of users on X.

Transparency feature was rolled out late last year and exposed user locations revealed locations of users late last year, showing some popular accounts tweeting about US politics were based outside the US.