Apple accounts for 23% of shipments but takes 49% of revenue

According to Counterpoint Research, Apple accounted for 23% of global smartphone shipments in Q2 but captured 49% of industry revenue.

The iPhone’s average selling price rose 8% year over year to $946, with iPhone 17 demand helping boost profitability.

Samsung ranked second with a 16% revenue share in the same period.

The figures highlight Apple’s enduring premium strategy and strong pricing power versus Android makers.