Pokémon Pokopia x IKEA collaboration adds Pikachu and Snorlax rooms

IKEA is collaborating with Pokémon Pokopia to present themed rooms in select Japan stores for its 20th anniversary in Japan.

The in-store exhibition runs from April 1 to May 10 and uses actual IKEA furniture arranged as Pikachu and Snorlax rooms.

Visitors to participating stores can get a code to access the collaboration's Cloud Island in Pokopia, which includes digital Pikachu and Snorlax rooms.