007 First Light includes a very random Khaby Lame cameo

007 First Light features a surprise cameo by TikTok creator Khaby Lame during a mission in Vietnam.

The game also includes other online creators, including Jacksepticeye and Shroud, in its cast.

These cameos reflect a broader marketing strategy that mixes celebrity, influencer culture, and product placement to broaden the Bond game’s appeal.