ChatGPT Revamps Shopping Features, Drops In-App Checkout

OpenAI is deprioritizing Instant Checkout, openAI said it is deprioritizing the Instant Checkout feature as a standalone offering.

Instant Checkout launched in September, instant Checkout launched in September.

ChatGPT is receiving richer visual shopping tools, chatGPT will add side-by-side product comparisons, image-based search, and conversational result filtering.

OpenAI is expanding the Agentic Commerce Protocol, openAI said the updates are powered by an expansion of its Agentic Commerce Protocol.

Retailers are feeding catalogs and promotions into ChatGPT, retailers including Target, Sephora, Nordstrom, Best Buy, and The Home Depot are participating.