Meta's AI plans look agentic, with a potential Instagram bot that shops for you

Meta is reportedly testing an Instagram shopping AI agent, codenamed Hatch, that could make purchase decisions for users.

The system may use Meta’s Muse Spark model and other internal tools to handle broader tasks, with design ideas influenced by OpenClaw.

If launched, the agentic approach could shift Instagram toward AI-driven commerce and expand Meta’s AI ambitions.

A potential rollout is being discussed for late 2026, according to reports.