EU EV Monopoly Attempt Ignored The Mass Market; There’s Still Time

EU EV sales are growing, but not fast enough to meet 2030 and 2035 climate targets.

The core problem is price: most EVs are still too expensive and too large for mass-market buyers.

Industry voices are urging the EU to create a cheap, practical small-car class, similar to Japan’s Kei cars.

Brussels is weighing an “E-Car” category and local-content rules to help European automakers compete with Chinese rivals.