Xbox CEO Remains Confident Despite Another Financial Setback

Xbox CEO Asha Sharma says the brand can return to growth next fiscal year despite another quarter of weaker revenue and operating results.

She said Xbox has added more than 200 million players without matching business growth, underscoring the need to better align investments with player priorities.

A thin release slate and delays to major first-party games were cited as key reasons for the slowdown.

Microsoft’s earlier 2026 price cut for Game Pass Ultimate reportedly helped lift subscriptions, offering one bright spot in the turnaround plan.