MUJI begins sales at about 90 Natural Lawson stores

Ryohin Keikaku will begin selling Muji products at about 90 Natural Lawson stores in four Kanto prefectures from late April.

The lineup includes clothing, accessories, care items, and fragrances, with an in-store setup that lets customers try products before buying.

The move expands Muji’s touchpoints through Lawson’s convenience-store network and strengthens sales along everyday consumer routes.