YouTube will soon let you buy products while watching videos on your TV

YouTube announced new product and monetization features, led by a TV shopping option that lets viewers buy tagged items in two clicks with Google Pay.

The platform is also adding AI-powered ad and sponsorship tools to help brands create and manage campaigns more efficiently.

A new affiliate boost program will help brands promote tagged content and give creators more ways to earn revenue.

Overall, the update makes YouTube more shoppable on TV and expands sales opportunities for creators, brands, and advertisers.