A top Kindle rival is getting jazzy with the looks, and you’ll probably want this e-reader

Onyx Boox teased a redesigned Poke 7 e-reader lineup ahead of its May 21 launch in China.

The new models lean into colorful finishes and a cleaner, more lifestyle-oriented look.

Boox is expected to keep Android app support and other features that set it apart from Kindle and Kobo.

The refresh highlights how e-readers are becoming more stylish, flexible devices, not just utility gadgets.