Plex wants to force its users into a subscription trap, and honestly, I’m a little mad

Plex will raise the Lifetime Plex Pass price from $249.99 to $749.99 on July 1, 2026.

Monthly and annual Plex Pass plans are unchanged for now, but the one-time option is becoming much less accessible.

Current lifetime subscribers keep their benefits, and Plex says more app and media features are on the roadmap.

The move suggests Plex is leaning harder toward recurring subscriptions, which could influence new buyers' decisions.