Metro de Madrid is determined to become a pop icon like London’s Tube. Its plan: retro football T-shirts

Madrid Metro has launched Metro FC, a five-shirt retro football collection sold in stations and metro shops.

Each design is tied to a different subway line, using World Cup-winning national teams as the visual inspiration.

The campaign aims to turn the Metro’s institutional image into a more recognizable cultural and commercial brand.

It draws from London Underground’s long-running success in turning transit symbols into fashion and merchandising icons.